Since its global launch in 2005, which was kicked off with a marketing campaign fronted by the footballer Cristiano Ronaldo in many European countries, the Swift has recorded above forecast sales in most markets. In Japan, sales figures have been twice the forecast and in many European markets the model has been a runaway success.
In October 2005, Suzuki launched the Sport version of the new Swift in Japan, and in September 2006 the model was introduced in most European markets. Named "Swift Sport", it is powered by a high-revving 1.6-litre, naturally-aspirated DOHC VVT four-cylinder engine with a 11.1:1 compression ratio, high lift cams, forged pistons, and strengthened valve springs. The 1.6-liter engine produces 125 metric horsepower (92 kW; 123 hp) 148 newton metres (109 lb·ft) torque. The Swift Sport features sportier bumpers and spoilers, a stiffer suspension, twin exhaust pipes, red sport seats (with Recaro seats optional) and four-wheel disc brakes on 16-inch wheels. The European Swift Sport features manual transmission, the three-door body variant, 17-inch wheels and electronic stability control (ESC).